UK dietary mores: Straight from the horse's sirloin

We are pleased to announce the launch of our 100% horsemeat microwave meals. No longer shall you be forced to hide your meat preferences in shame! No more purchase of beef-labeled products in the vain hope of tasting mere traces of that succulent je-ne-sais-quoi horse meatiness. Our new equine line is made of 100% stallion grade meat from horses reared in the most beautiful of ranches and fed with organic carrots. Gallop out of the culinary closet and try our delicious new meals!